Ettie HollandAug 12, 20204 minThree phrases NOT to use in your Crisis Comms – and what to say insteadMost copywriters have spent their last few months drowning in COVID-19 statements. Brands and businesses everywhere are scrambling to “be...
Ettie HollandAug 1, 20199 minHere’s how best to work with website copywriters in HR techHR Tech Copy work on a heap of website content for HR tech businesses. (We’re in the middle of two website copywriting projects right...
Ettie HollandJan 30, 20198 minTone of Voice for HR Tech Content: The Blockbuster Guide Tone of voice is the difference between coming, coming and coming. As in, “God mum! Stop it already, I’m coming”, “Yep, one mo; just...