From one-off emails to new business launches and most things in between. We’ve worked on big and small projects for big and small HR and recruitment tech clients from big and small places all over the world.
Carmi Heyman
Content Marketing Lead
Uber for Business
Ettie was amazing in helping bring our value proposition to life with our marketing materials. She understood how to make our content sing.
Ettie does a deep dive and isn't afraid to get her hands dirty—no matter how nuanced the subject matter. I highly recommend working with her. A fantastic experience.
Cathryn Newbery
Head of Content Marketing
Ciphr
Ettie has exactly the right mix of expertise and credibility: she’s been fantastic to work with. She just ‘gets’ what we do and what we’re trying to achieve. She knows the industry and sector inside and out, so she needs very little input to get stuck in. She always delivers her work on time and the copy is really clean, which makes my life much easier as an editor.
I’d definitely recommend Ettie to any business who needs a specialist HR tech sector writer.
Catherine Thurtle
Customer Content Manager
Qualtrics
We value quality copy at Qualtrics, and Ettie’s expertise in the HR tech space stood out.
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Ettie’s great at taking complex subjects and making them feel digestible and engaging. She interviews our in-house experts and then creates beautifully crafted copy that resonates with our audiences.
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A fantastic experience, I would 100% recommend HR Tech Copy.
See how HR Tech Copy helped Adience shift from boring-to-boring to punchy and challenging, with brand messaging that made a splash
Client: Tribepad
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Details: HR Tech Copy has been part of Tribepad’s growth journey for the past 5+ years, supporting their content and copy ecosystem as a long-term partner. Think. ..blogs, eBooks, case studies, brochures, tone-of-voice, event collateral, email marketing, UX, award entries. Anything and everything.
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Challenges: Engaging busy recruiters with great thought-leadership content that stands out. Working with customers to solicit case study stories that do everyone justice. Working with sales to develop enablement content and build alignment.
Case study: Tribepad + Well Pharmacy
Article: 11 Ways to Communicate Your EVP So Candidates Swoon
Client: Investors in People
Details: IIP have historically had great brand awareness but brand understanding has been low, hurting sales and retention. HR Tech Copy crafted a brand narrative to codify IIP's value proposition, plus various materials to guide consistent roll-out. We also created a sales and marketing playbook to bring the messaging to life and an 80-page printed hero book to launch the messaging at IIP's annual event. Phew.
Challenges: Operational structure of the business makes change particularly challenging. Lots of stakeholders, lots of competing priorities, lots of moving parts. Plus the organisational feat of corralling many stakeholder groups for workshops and interviewing 30+ clients.
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Client: Talmundo
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Details: Talmundo hired HR Tech Copy to increase readership and engagement through content marketing. To build authority amongst a generally tech-sceptic and time-poor target market, we elevated insightful, thought-provoking content with a distinctive tone of voice.
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Challenges: Gaining traction and overcoming scepticism. Keeping readers in the Talmundo universe for longer, reading more interlinked posts, to help combat naturally long sales funnel. Increasing conversions through to demo, to feed higher-quality leads through to sales.
Article: Agile HR – What Kind of Beast Is It, and Why Does It Matter?
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Client: Visier
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Details: We supported Visier through their expansion into EMEA, with content, email marketing, paid ads, and some extra odds and ends like event support thrown in for good measure.
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Challenges: Translating a complex story into engaging content for a whole range of personas with radically different problem/solution awareness. Gathering input from internal experts and weaving into a story; ghostwriting that does internal and external stakeholders justice.
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Article: 3 Ways to Succeed with People Analytics
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Get in touch now to see how HR Tech Copy could help your organisation grow.