Ettie HollandMar 5, 20214 minHow to create a brand voice guide that’s actually useful (from a writer who’s seen hundreds) A brand voice guide (or tone-of-voice guide, editorial guide, editorial style guide, style guide or whatever else you’re calling the...
Ettie HollandSep 29, 20204 minHow to brief copywriters for your HR tech business.An effective brief won’t make poor copywriters great, but a poor brief will make great copywriters poor. Even the best copywriters...
Ettie HollandAug 12, 20204 minThree phrases NOT to use in your Crisis Comms – and what to say insteadMost copywriters have spent their last few months drowning in COVID-19 statements. Brands and businesses everywhere are scrambling to “be...
Ettie HollandJul 7, 20205 minHow to find your content tilt. Or, how to zig while everyone else zags.A couple of weeks ago, godfather of content marketing Joe Pulizzi gave the keynote speech - The Future of B2B Content and What Marketing...