Newsletter Copywriting

£495

Newsletters are great in principle. Done well, they deepen relationships, build loyalty, and drive cross- and up-sales – to increase customer lifetime value.

But doing them well is hard.

• Deciding what to say (that your customers care about, not that Rashid from Product or Jamie from Marketing cares about) is hard.

• Coming up with compelling subject lines (not too short, not too long, interesting enough without giving everything away) is hard.

• Creating a punchy narrative (that doesn’t miss anything out but is pacey enough to hold readers’ attention and carry them through) is hard.

But that stuff isn’t hard for HR Tech Copy, because we do heaps of email copywriting. Writing newsletters that your customers open, read, click and share – that comes naturally to us.

Including:

• Questionnaire and 30-minute call to brainstorm ideas

• Three rounds of copy (v1, v2, Final)

• 30-minute feedback call after each round of copy

• 14-day free email follow-up for any questions that crop up

All prices listed will have VAT added if you usually pay VAT.  

Single Email Copywriting

£300

For when you want to send a short* email to your list to drive a specific action. Like increasing webinar sign-ups. Selling tickets to your event. Increasing downloads of your eBook. Getting reviews and testimonials. Securing referrals. Promoting a limited time offer. Warning about, or apologising for, downtime (to pre-emptively reduce complaints).

HR Tech Copy can help you craft single emails that pack a big punch.

Including:

• Questionnaire and 30-minute call to agree your brief

• Three rounds of copy (v1, v2, Final)

• 30-minute feedback call after each round of copy

• 14-day free email follow-up for any questions that crop up

* Sometimes you don’t need a short email. You need a longer, discursive email – like to drive immediate sales using storytelling. We charge more for those – starting from £495 depending what exactly you need. 

All prices listed will have VAT added if you usually pay VAT.  

Sales Email Sequence

Sales email sequences can be a fantastic tool. They can also be a crap one.

“I’m just reaching out to introduce company X” emails typically see single-digit open rates and point-zero click-throughs. To strike the right note, you need emails that feel personal.

And that doesn’t mean just adding personalisation tokens or tags.

It means speaking to prospects’ unique pain and gain points in a way that resonates so deeply, they’re compelled to reply. 

That’s the kind of sales email copywriting HR Tech Copy can help with. 

All prices listed will have VAT added if you usually pay VAT.  

Welcome Email Sequence

First impressions matter.

A great welcome email sequence amplifies the reach and value of your customer success team, to build trust, encourage sales, increase product adoption, pre-empt issues and reassure prospects’ you’ve got their back. In short, it sets the stage for a brilliant long-term relationship.

HR Tech Copy can help you make them great. No brainer, really.

All prices listed will have VAT added if you usually pay VAT.