Newsletter Copywriting

£495

Newsletters are great in principle. Done well, they deepen relationships, build loyalty, and drive cross- and up-sales – to increase customer lifetime value.

 

But doing them well is hard.

 

  • Deciding what to say (that your customers care about, not that Rashid from Product or Jamie from Marketing cares about) is hard.

 

  • Coming up with compelling subject lines (not too short, not too long, interesting enough without giving everything away) is hard.

 

  • Creating a punchy narrative (that doesn’t miss anything out but is pacey enough to hold readers’ attention and carry them through) is hard.

 

But that stuff isn’t hard for HR Tech Copy, because we do heaps of email copywriting. Writing newsletters that your customers open, read, click and share – that comes naturally to us.

Including:

 

  • Questionnaire and 30-minute call to brainstorm ideas

  • Three rounds of copy (v1, v2, Final)

  • 30-minute feedback call after each round of copy

  • 14-day free email follow-up for any questions that crop up

All prices listed will have VAT added if you usually pay VAT.  

Single Email Copywriting

£300

For when you want to send a short* email to your list to drive a specific action. Like increasing webinar sign-ups. Selling tickets to your event. Increasing downloads of your eBook. Getting reviews and testimonials. Securing referrals. Promoting a limited time offer. Warning about, or apologising for, downtime (to pre-emptively reduce complaints).

 

HR Tech Copy can help you craft single emails that pack a big punch.

Including:

  • Questionnaire and 30-minute call to agree your brief

  • Three rounds of copy (v1, v2, Final)

  • 30-minute feedback call after each round of copy

  • 14-day free email follow-up for any questions that crop up

* Sometimes you don’t need a short email. You need a longer, discursive email – like to drive immediate sales using storytelling. We charge more for those – starting from £495 depending what exactly you need. 

All prices listed will have VAT added if you usually pay VAT.  

Sales Email Sequence

Sales email sequences can be a fantastic tool. They can also be a crap one.

 

“I’m just reaching out to introduce company X” emails typically see single-digit open rates and point-zero click-throughs. To strike the right note, you need emails that feel personal.

 

And that doesn’t mean just adding personalisation tokens or tags.

 

It means speaking to prospects’ unique pain and gain points in a way that resonates so deeply, they’re compelled to reply. 

 

That’s the kind of sales email copywriting HR Tech Copy can help with. 

Sales email sequence of six emails

£1200

Extra emails

£250/each

All prices listed will have VAT added if you usually pay VAT.  

Welcome Email Sequence

First impressions matter.

 

A great welcome email sequence amplifies the reach and value of your customer success team, to build trust, encourage sales, increase product adoption, pre-empt issues and reassure prospects’ you’ve got their back. In short, it sets the stage for a brilliant long-term relationship.

 

HR Tech Copy can help you make them great. No brainer, really.

Welcome email sequence of six emails

£1000

Extra emails

£250/each

All prices listed will have VAT added if you usually pay VAT.  

HR Tech Email Copywriting

Email’s one of the simplest, fastest and most affordable ways to build relationships with your prospects and customers. A powerhouse revenue-generating machine that works wonders throughout the customer lifecycle. 

 

But all too often, you get stuck in a cycle of diminishing returns.

 

  • Open rates collapse.

  • Click-throughs stall.

  • Unsubscribes skyrocket.

 

And next thing you know, your pipeline’s on its last legs. Your event’s not breaking even. Your support team are overrun with irate soon-to-be ex-customers.

 

But it’s hard to find great HR tech copywriters. Writers who get HR and tech and sales. Who ‘get’ your customers – so get how to reach them and resonate with them.

 

That’s where HR Tech Copy come in.

 

We’ve written thousands of emails for HR and recruitment tech businesses.

 

We can help you unlock the value you should be unlocking from email, whether that’s a newsletter your customers actually love reading, a sales sequence that smashes your benchmarks out of the park, or an event invitation sequence that drives results you hadn’t even dared predict out loud.

 

Check out our most popular email copywriting services below. Or drop us a line if you want to chat about something more bespoke.   

If you’ve got a project in the pipeline or you’re curious to discuss where HR Tech Copy can add value, drop us a line and let’s have a chat.

+44 (0)1223 455186

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