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Ettie Holland

Why do many HR tech businesses still get content marketing wrong?

“Other HR tech companies are investing in content marketing, so we should too”. “We spent months working on this 100-page whitepaper all...

Ettie Holland

The 10 biggest benefits of content marketing for HR tech businesses

HR tech businesses invest huge amounts into content marketing. The 2021 State of Inbound report finds content marketing accounts for 26%...

Ettie Holland

How to create a brand voice guide that’s actually useful (from a writer who’s seen hundreds)

A brand voice guide (or tone-of-voice guide, editorial guide, editorial style guide, style guide or whatever else you’re calling the...

Ettie Holland

15 things your copywriter hates. Or how to promote flow in your project team.

You’ll get the best results from external copywriters if you’re great to work with. It’s about flow. When you achieve flow, everything...