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How to use AI for content marketing without tanking brand value (AKA: how to avoid AI content that's all fur coat and no knickers)

There’s so much hype around AI content creation it’s easy to forget the need for nuance. Yes, AI can help B2B teams do more with their content marketing budgets. But this needs to be a sensible, considered process or you risk causing long-term harm that’s slow to come back from. Every content marketing team wants to use AI to do more with less. Or is under pressure from the board to move that way, at least. Sensible teams know it’s not that simple. Now, I’m not on the ba

Ettie Holland

Nov 187 min read