Ettie HollandMar 5, 20214 minHow to create a brand voice guide that’s actually useful (from a writer who’s seen hundreds) A brand voice guide (or tone-of-voice guide, editorial guide, editorial style guide, style guide or whatever else you’re calling the...
Ettie HollandOct 30, 20208 min15 things your copywriter hates. Or how to promote flow in your project team. You’ll get the best results from external copywriters if you’re great to work with. It’s about flow. When you achieve flow, everything...