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Ettie Holland

Mar 5, 20214 min read

How to create a brand voice guide that’s actually useful (from a writer who’s seen hundreds)

A brand voice guide (or tone-of-voice guide, editorial guide, editorial style guide, style guide or whatever else you’re calling the...

Ettie Holland

Oct 30, 20208 min read

You’ll get the best results from external copywriters if you’re great to work with. It’s about flow. When you achieve flow, everything...