HR tech writing that compels action.
HR tech writing that compels action.
HR tech writing that compels action.
HR tech writing that compels action.
HR tech writing that compels action.
Positioning, messaging, copywriting, and content support for HR tech, recruitment tech and workplace SaaS orgs. From someone who knows her stuff, knows your stuff, and is an all-round good egg you'll like working with.
Brand is your value-driver.
Words are your brand.
Making a splash in the HR tech space is harder than ever, especially as AI steamrolls over everyone's personality. Smart business leaders and B2B marketers know there's a new premium on brand – your voice; your perspective; your value differential.
AI can help heaps with speeding stuff up, yes. But if that's at the cost of losing what makes you, you, you're doing the wrong things faster.
You need to communicate in a way that's consistent, engaging, interesting, unique and true-to-voice – to grow customer awareness and build trust, improve marketing ROI, and grow your pipeline.
That's where I can help. I've spent 11 years helping HR tech, recruitment tech, and workplace SaaS orgs with positioning, messaging, storytelling and content that lands with decision-makers and drives pipeline.
How I work:
Depending what you need, we'll usually work together in one (or some) of these ways:
Fractional content leadership
Unlock senior expertise without FT salary, across strategy and production
Strategic consultancy
Get unstuck with the strategic foundations for growth.
Ad-hoc copywriting
Nail your biz-critical assets and hang-your-hat-on campaign collateral
Ongoing content production
Support spread-thin teams so good ideas get done and backlog disappears.
What I help with:
Content
marketing
Unboring HR tech content with strategic purpose. To beckon readers in, take them by the hand, get them talking, and pull them where you want them to go.
Think reports, papers, eBooks, blogs, thought-leadership, long-form SEO that doesn’t suck, interviews, guides. Etc. A content strategy (first) if you don't have one yet.
Well-researched, intelligent, credible and punchy storytelling that earns the right sort of attention.
Website
copywriting
Website copywriting that differentiates, creates connection, and powers a reliable stream of leads. By sounding like you, not your 1001 competitors.
Ground-up information architecture, wireframing, user journey mapping and creative brainstorming from day dot, not just the final spit and polish.
No hand-holding necessary. And I play well with others – I'll work with your SEO bods, designers, and wider team as seamlessly as the desk-next-door.
Marketing and sales copywriting
Wherever you need words that do your brand justice and achieve what they’re meant to achieve, I can help.
Over the past 11 years, I've worked on pretty much everything in the HR tech, rec-tech and workplace SaaS space.
Stuff like... sales and marketing emails, newsletters, features releases, UX and product copy, ad copy, case studies and customer stories, pitch decks, brochures, internal comms, social media copy, landing pages, and a laundry list of etcs.
Positioning and messaging
Loooong before words, you need thinking that holds your words up.
HR tech’s awash with samey-same brands doing samey-same things. To grow, you need to know who you are, how you stack up against alternatives, the problems you solve and why prospects should care.
Think positioning, brand story, messaging, boilerplate, taglines and a sounding board, with someone who’s been doing this a long time.
Brand voice / tone of voice
A punchy, consistent, that’s-definitely-us tone of voice is the lynchpin of a strong brand. A strong brand is the lynchpin of sustainable revenue growth.
I can help you work out what your voice is, rally stakeholders into consensus, then codify that into something your people actually use (and build confidence with).
So everywhere you ‘speak’, you sound like you. Whether it's Tim from Product, Akash from Dev or Sally from CS who's writing.
AI content
consultancy
Can you use AI in your content ecosystem without destroying your brand, divebombing customer trust, and giving away years of hard-earned differentiation?
Yes (*gasp, and from a writer no less*) but it takes thought and direction. And someone to tell the CEO/board that, no, actually, we’re not running everything through AI now and here’s why.
I can work with you to create a custom AI plan that shows where AI can be useful and where it’s the opposite.
In the age of AI, a strong brand is an insurance policy against homogenisation and growing irrelevance.
HR Tech Copy helps you nail your colours to the wall, so the right people find you, trust you, and buy from you.
Next steps
Drop me a message and let's chat. We'll unpack what you need, why you need it and what getting there involves. If HR Tech Copy can add value, I’ll ballpark on costs before sending a written proposal with a fixed quote and timelines.
If you’re happy, you then get a deposit invoice – usually 50% of the overall project investment – and we'll get cracking.