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Ettie Holland

How to create a brand voice guide that’s actually useful (from a writer who’s seen hundreds)

A brand voice guide (or tone-of-voice guide, editorial guide, editorial style guide, style guide or whatever else you’re calling the...

Ettie Holland

A handful of tips for creating compelling case studies

Case studies can be a fabulous sales tool. A great case study not only increases your leads but also increases the quality of those...

Ettie Holland

15 things your copywriter hates. Or how to promote flow in your project team.

You’ll get the best results from external copywriters if you’re great to work with. It’s about flow. When you achieve flow, everything...

Ettie Holland

How to brief copywriters for your HR tech business.

An effective brief won’t make poor copywriters great, but a poor brief will make great copywriters poor. Even the best copywriters...