HR Tech Copy work on a heap of website content for HR tech businesses. (We’re in the middle of two website copywriting projects right now, for example). Work...

So - you’re an HR tech content marketer. Or a marketer and/or business owner juggling loads of plates including content marketing, more likely. (Either way –...

I spend hours each week talking to HR tech folks about content marketing. And the same challenges and frustrations crop up regularly. Challenges like… “it’s ...

CMI’s Content Marketing Trends 2018 report finds that 91% of B2B marketers use content marketing. (What the hell are the other 9% doing?! I’ve worked with pl...

Tone of voice is the difference between coming, coming and coming. As in, “God mum! Stop it already, I’m coming”, “Yep, one mo; just coming” and “Jesus Chris...

Pop the champagne and handshakes all round! Your content marketing efforts have paid off, and a prospect has signed on the dotted line to become a new custom...