Discover actionable ways to communicate your message more effectively, resonate more with HR tech audiences and build your business with words.

Let's talk

The 10 biggest benefits of content marketing for HR tech businesses

HR tech businesses invest huge amounts into content marketing. The 2021 State of Inbound report finds content marketing accounts for 26%...

A brand voice guide (or tone-of-voice guide, editorial guide, editorial style guide, style guide or whatever else you’re calling the...

Case studies can be a fabulous sales tool. A great case study not only increases your leads but also increases the quality of those...

This year’s been bloody weird but from a biz perspective we’ve been busier than ever (and grateful to be, given everything that’s gone...

You’ll get the best results from external copywriters if you’re great to work with. It’s about flow. When you achieve flow, everything...

An effective brief won’t make poor copywriters great, but a poor brief will make great copywriters poor. Even the best copywriters...