HR Tech Copy - Writing for HR Tech

Discover actionable ways to communicate your message more effectively, resonate more with HR tech audiences and build your business with words.

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Ettie Holland

Aug 1, 2019
9 min

Here’s how best to work with website copywriters in HR tech

HR Tech Copy work on a heap of website content for HR tech businesses. (We’re in the middle of two website copywriting projects right now, for example). Work...

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Ettie Holland

Jun 4, 2019
5 min

The HR tech content marketing puzzle

So - you’re an HR tech content marketer. Or a marketer and/or business owner juggling loads of plates including content marketing, more likely. (Either way –...

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Ettie Holland

Apr 18, 2019
8 min

39 solutions to your biggest HR tech content marketing challenges

I spend hours each week talking to HR tech folks about content marketing. And the same challenges and frustrations crop up regularly. Challenges like… “it’s ...

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Ettie Holland

Mar 26, 2019
6 min

Your HR tech content strategy should answer these six questions

CMI’s Content Marketing Trends 2018 report finds that 91% of B2B marketers use content marketing. (What the hell are the other 9% doing?! I’ve worked with pl...

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Ettie Holland

Jan 30, 2019
8 min

Tone of Voice for HR Tech Content: The Blockbuster Guide

Tone of voice is the difference between coming, coming and coming. As in, “God mum! Stop it already, I’m coming”, “Yep, one mo; just coming” and “Jesus Chris...

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Ettie Holland

Jan 17, 2019
6 min

How to Use Content for Customer Success

Pop the champagne and handshakes all round! Your content marketing efforts have paid off, and a prospect has signed on the dotted line to become a new custom...

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