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How to create a brand voice guide that’s actually useful (from a writer who’s seen hundreds)

A brand voice guide (or tone-of-voice guide, editorial guide, editorial style guide, style guide or whatever else you’re calling the...

Case studies can be a fabulous sales tool. A great case study not only increases your leads but also increases the quality of those...

This year’s been bloody weird but from a biz perspective we’ve been busier than ever (and grateful to be, given everything that’s gone...

You’ll get the best results from external copywriters if you’re great to work with. It’s about flow. When you achieve flow, everything...

An effective brief won’t make poor copywriters great, but a poor brief will make great copywriters poor. Even the best copywriters...

Most copywriters have spent their last few months drowning in COVID-19 statements. Brands and businesses everywhere are scrambling to “be...