HR tech writing that compels action.
HR tech writing that compels action.
HR tech writing that compels action.
HR tech writing that compels action.
HR tech writing that compels action.
Who is Ettie?
Ettie is a B2B tech writer and strategist with a background in recruitment. Ettie’s spent over a decade rubbing shoulders with senior HR, TA, and C-level decision-makers in scale-ups and enterprises globally.
She has broad experience targeting decision-makers across practically every sector, including engineering, fintech, FS, green tech, food tech, retail, hospitality, life sciences, pharma, healthcare, public sector, and lots more.
Nobody understands the people you communicate with better. Or knows how to relate to them more.
Add deep sales and marketing expertise into the mix – including a much-coveted A-grade in Mark Ritson’s mini MBA – and you’ll find you’re working with a switched-on, reliable partner who’s a safe pair of hands to help you grow.
How can I help?
From strategy to hands-on content creation, Ettie can work across your organisation to make your content and comms ecosystem more valuable.
That might mean jumping into one-off projects where you need extra support or expertise. Or becoming an external team member you rely on for years. (I *love* relationships like this. I've worked with my longest-standing clients for eight years now.)
Some stuff you might need help with:
• Brand story
• Tone of voice
• Content strategy
• Content marketing
• AI Content marketing strategy
• Thought leadership content
• Case studies
• Product marketing content
• UX copy
• Website IA and copywriting
• Social media and PPC copy
• Landing pages
• Email marketing
• Newsletters
• Sales emails
• Pitch decks
• Sales collateral
"A fantastic experience, I would 100% recommend HR Tech Copy."
Cathie Thurtle
Content Strategist, Qualtrics
“Ettie gets B2B like few writers do – and she brings real swagger to it. One of the best writers I’ve worked with."
Harendra Kapur
Head of Writing, Velocity Partners
“Ettie’s brilliant – hire her! Seriously, the only criticism I have is that I wish she had fewer clients so she could work with me more.”
Regan George
Co-Founder & CEO, The Social Effect