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HR Tech Copy is a boutique HR tech copywriting agency based in Cambridge in the UK. We craft more effective written communications for businesses in the HR technology space. 

Ettie, Director of copywriting agency HR Tech Copy

HR Tech Copy is a copywriting agency run by Ettie Holland. Ettie started her career in recruitment where she learnt the sales ropes, built commercial insight and grew to understand the people involved in people management.


She left to become a full-time copywriter because she wanted to use her language skills to convince, communicate and compel in a different medium: the written word. 


With her extensive sales training, education in psychology and literature and a deep portfolio of HR and marketing certifications to boot, Ettie is exactly suited to the ever-changing world of HR tech copywriting. ​

Today, HR Tech Copy help businesses across the HR technology spectrum hone their voice, define their value proposition, reach their audience and grow their business. 

“It is always a pleasure to work with someone who exceeds expectations”

Philip Meagher

Co-Founder, LearnSignal

Harry Kapur testimonial for HR Tech Cop

“Ettie gets B2B like few writers do – and she brings real swagger to it. One of the best writers I’ve worked with."

Harendra Kapur

Head of Writing, Velocity Partners

Craig McGregor testimonial for HR Tech Copy

Ettie is an exceptional wordsmith with an enviable grasp of language, extremely high standards and an inquisitive mind. No one else is allowed to use her!

Craig McGregor

Head of Client & Commercial, ContentETC

Regan George testimonial for HR Tech Copy

“Ettie’s brilliant – hire her! Seriously, the only criticism I have is that I wish she had fewer clients so she could work with me more.”

Regan George

Co-Founder & CEO, The Social Effect

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