HR Tech Copy is run by Ettie Holland, a senior B2B tech writer and strategist. I've spent more than a decade helping HR tech, rec-tech, and workplace SaaS scale-ups grow faster by communicating better.

Ettie, Director of copywriting agency HR Tech Copy

Who is Ettie?

I am a B2B tech writer and strategist who worked in recruitment before I started HR Tech Copy. (Offshore oil and gas then digital marketing, if you're interested).

I left to lead content on a fractional basis for a recruitment tech start-up, and that was that. I've now spent over a decade rubbing shoulders with senior HR, TA, and C-level decision-makers in scale-ups and enterprises globally.

Nobody understands the people you communicate with better. Or knows how to relate to them more.

Add deep sales and marketing expertise into the mix – including a much-coveted A-grade in Mark Ritson’s mini MBA – and you’ll find you’re working with a switched-on, reliable partner who’s a safe pair of hands to help you grow.

And, y'know, an all-round good egg you'll like working with. So there's that.

10+ years helping HR and rec-tech scale-ups grow
1000s of successful content projects and strategies
Punchy, engaging, personality-first writer
Trusted by leading creative agencies for years
Deep sales and marketing expertise
50+ lovely testimonials
Clients who come back for years

Get in touch

How can I help?

From strategy to hands-on content creation, I can work across your organisation to make your content and comms ecosystem more valuable.

That might mean jumping into one-off projects where you need extra support or expertise. Or becoming an external team member you rely on for years. (I *love* relationships like this. I've worked with my longest-standing clients for over eight years now.)

Some stuff you might need help with:

• Brand story
• Tone of voice
• Content strategy
• Content marketing

• AI Content marketing strategy
• Thought leadership content
• Case studies and customer stories
• Product marketing content
• UX copy
• Website IA and copywriting
• Social media and PPC copy
• Landing pages
• Email marketing
• Newsletters
• Sales emails
• Pitch decks
• Sales collateral

See my services for a fuller list.

Ask me about your project

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"A fantastic experience, I would 100% recommend HR Tech Copy."

Cathie Thurtle

Content Strategist, Qualtrics

“Ettie gets B2B like few writers do – and she brings real swagger to it. One of the best writers I’ve worked with."

Harendra Kapur

Head of Writing, Velocity Partners

“Ettie is an exceptional wordsmith with an enviable grasp of language, extremely high standards and an inquisitive mind. No one else is allowed to use her!”

Craig McGregor

Head of Client & Commercial, ContentETC