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Ettie Holland

Your HR tech content strategy should answer these six questions

CMI’s Content Marketing Trends 2018 report finds that 91% of B2B marketers use content marketing. (What the hell are the other 9% doing?!...

Ettie Holland

Tone of Voice for HR Tech Content: The Blockbuster Guide

Tone of voice is the difference between coming, coming and coming. As in, “God mum! Stop it already, I’m coming”, “Yep, one mo; just...

Ettie Holland

How to Use Content for Customer Success

Pop the champagne and handshakes all round! Your content marketing efforts have paid off, and a prospect has signed on the dotted line to...

Ettie Holland

Six-phase content writing process for faster, more focused writing

A robust content writing process helps you write faster, so you can create more content in less time. Even more important though, it...