Ettie HollandMar 30, 20235 minWhy do many HR tech businesses still get content marketing wrong? “Other HR tech companies are investing in content marketing, so we should too”. “We spent months working on this 100-page whitepaper all...
Ettie HollandFeb 24, 20227 minThe 10 biggest benefits of content marketing for HR tech businessesHR tech businesses invest huge amounts into content marketing. The 2021 State of Inbound report finds content marketing accounts for 26%...
Ettie HollandMar 5, 20214 minHow to create a brand voice guide that’s actually useful (from a writer who’s seen hundreds) A brand voice guide (or tone-of-voice guide, editorial guide, editorial style guide, style guide or whatever else you’re calling the...
Ettie HollandFeb 1, 20215 minA handful of tips for creating compelling case studies Case studies can be a fabulous sales tool. A great case study not only increases your leads but also increases the quality of those...