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Ettie Holland

Oct 30, 20208 min read

15 things your copywriter hates. Or how to promote flow in your project team.

You’ll get the best results from external copywriters if you’re great to work with. It’s about flow. When you achieve flow, everything...

Ettie Holland

Sep 29, 20204 min read

An effective brief won’t make poor copywriters great, but a poor brief will make great copywriters poor. Even the best copywriters...

Ettie Holland

Aug 12, 20204 min read

Most copywriters have spent their last few months drowning in COVID-19 statements. Brands and businesses everywhere are scrambling to “be...

Ettie Holland

Jul 7, 20205 min read

A couple of weeks ago, godfather of content marketing Joe Pulizzi gave the keynote speech - The Future of B2B Content and What Marketing...

Ettie Holland

Jun 25, 20205 min read

It’s events season, and this year’s movement to virtual means you’re probably attending more summits and conferences than ever. At least,...

Ettie Holland

Aug 1, 20199 min read

HR Tech Copy work on a heap of website content for HR tech businesses. (We’re in the middle of two website copywriting projects right...