Discover actionable ways to communicate your message more effectively, resonate more with HR tech audiences and build your business with words.

Let's talk

Ettie Holland

How to brief copywriters for your HR tech business.

An effective brief won’t make poor copywriters great, but a poor brief will make great copywriters poor. Even the best copywriters...

Ettie Holland

Three phrases NOT to use in your Crisis Comms – and what to say instead

Most copywriters have spent their last few months drowning in COVID-19 statements. Brands and businesses everywhere are scrambling to “be...

Ettie Holland

How to find your content tilt. Or, how to zig while everyone else zags.

A couple of weeks ago, godfather of content marketing Joe Pulizzi gave the keynote speech - The Future of B2B Content and What Marketing...

Ettie Holland

Four Questions Every HR Team Should Answer to Bounce Back Stronger [Summit Session Summary]

It’s events season, and this year’s movement to virtual means you’re probably attending more summits and conferences than ever. At least,...

Ettie Holland

Here’s how best to work with website copywriters in HR tech

HR Tech Copy work on a heap of website content for HR tech businesses. (We’re in the middle of two website copywriting projects right...

Ettie Holland

The HR tech content marketing puzzle

So - you’re an HR tech content marketer. Or a marketer juggling loads of plates including content marketing, more likely. Let's talk...