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Ettie Holland

How to brief copywriters for your HR tech business.

An effective brief won’t make poor copywriters great, but a poor brief will make great copywriters poor. Even the best copywriters...

Ettie Holland

How to find your content tilt. Or, how to zig while everyone else zags.

A couple of weeks ago, godfather of content marketing Joe Pulizzi gave the keynote speech - The Future of B2B Content and What Marketing...

Ettie Holland

The HR tech content marketing puzzle

So - you’re an HR tech content marketer. Or a marketer juggling loads of plates including content marketing, more likely. Let's talk...

Ettie Holland

39 solutions to your biggest HR tech content marketing challenges

I spend hours each week talking to HR tech folks about content marketing. And the same challenges and frustrations crop up regularly....