Ettie HollandJul 7, 20205 minHow to find your content tilt. Or, how to zig while everyone else zags.A couple of weeks ago, godfather of content marketing Joe Pulizzi gave the keynote speech - The Future of B2B Content and What Marketing...
Ettie HollandJun 4, 20194 minThe HR tech content marketing puzzle So - you’re an HR tech content marketer. Or a marketer juggling loads of plates including content marketing, more likely. Let's talk...
Ettie HollandApr 18, 20198 min 39 solutions to your biggest HR tech content marketing challenges I spend hours each week talking to HR tech folks about content marketing. And the same challenges and frustrations crop up regularly....
Ettie HollandMar 26, 20196 minYour HR tech content strategy should answer these six questionsCMI’s Content Marketing Trends 2018 report finds that 91% of B2B marketers use content marketing. (What the hell are the other 9% doing?!...