Ettie HollandSep 29, 20204 minHow to brief copywriters for your HR tech business.An effective brief won’t make poor copywriters great, but a poor brief will make great copywriters poor. Even the best copywriters...
Ettie HollandJul 7, 20205 minHow to find your content tilt. Or, how to zig while everyone else zags.A couple of weeks ago, godfather of content marketing Joe Pulizzi gave the keynote speech - The Future of B2B Content and What Marketing...
Ettie HollandJun 4, 20194 minThe HR tech content marketing puzzle So - you’re an HR tech content marketer. Or a marketer juggling loads of plates including content marketing, more likely. Let's talk...
Ettie HollandApr 18, 20198 min 39 solutions to your biggest HR tech content marketing challenges I spend hours each week talking to HR tech folks about content marketing. And the same challenges and frustrations crop up regularly....