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Ettie Holland

How to find your content tilt. Or, how to zig while everyone else zags.

A couple of weeks ago, godfather of content marketing Joe Pulizzi gave the keynote speech - The Future of B2B Content and What Marketing...

Ettie Holland

The HR tech content marketing puzzle

So - you’re an HR tech content marketer. Or a marketer juggling loads of plates including content marketing, more likely. Let's talk...

Ettie Holland

39 solutions to your biggest HR tech content marketing challenges

I spend hours each week talking to HR tech folks about content marketing. And the same challenges and frustrations crop up regularly....

Ettie Holland

Your HR tech content strategy should answer these six questions

CMI’s Content Marketing Trends 2018 report finds that 91% of B2B marketers use content marketing. (What the hell are the other 9% doing?!...