Messaging, copywriting and storytelling for HR tech

I help HR tech, rec-tech and workplace SaaS scale-ups grow faster by communicating better. So the people you want to listen, listen. And click. And call. And make space in their budget for you, too.

Let's talk

Trusted by lots of folks you know:

“Ettie gets B2B like few writers do – and she brings real swagger to it."

Harendra Kapur

Head of Writing, Velocity Partners

Communicate to compel action

When your prospects connect with your capital-T Truth, they understand where, how and why you add value. That's what compels them to work with you.

HR Tech Copy helps you find, articulate and communicate your truth better, so the people you want to work with want to work with you.

And keep working with you. And spend more money with you. And recommend you to all their friends.

Ex-recruiter with 10+ years writing in this space

Which means I get it. I've now spent over a decade rubbing shoulders with the people you sell to, from CEOs to CHROs to Heads of TA. I understand what hurts, what helps, and why and how they buy. I can see the bark, trees, woods, and the wood next door. And I've got a knack for the whole words thing, so I can help you create comms that land. And get acted on.

Proven wins across HR tech and
recruitment tech

You're in good hands. I’ve helped teams across the HR tech and rec-tech spectrum achieve their goals (and over-achieve, too). Like recruitment software providers and L&D platforms; video interviewers and people analytics people; onboarding bods and performance management masterminds; workplace wellness specialists and neurodiversity coaches.

If you solve problems for recruiters, HR folk and the businesses they serve, HR Tech Copy can help you help them.

Contact Ettie